Make Ideas is a product development and licensing firm with expertise in creating brands and products for open, 'blue water' market spaces.  As shown by our awards and projects, our process results in the creation of intellectual property that generates growth and value.

We explore your company and together we discover your future as a market leader, not a follower.


"My son has had this toy for over a year and it's still his favorite bath toy. There are endless ways to play with it, and its design is brilliant."

A. Van


"This is THE BEST dog toy.  My two Dobermans chew these like there's no tomorrow. I've had one for a year and a half, and other than the teeth marks, it looks pretty darn good."

"I think that you have the making of a new category."

F. Foster

Managing Director

DFJ Frontier

"Certainly on trend."

L. Raya



A. Jay




  • PATS Telford Pet Expo - Best New Product

  • Pet Business Magazine - Industry Recognition Award

  • ABC World News Now - Pet Gadgets For The Holiday Season

  • ABC KTNV Channel 13 News - Cool Pet Products

  • Modern Dog Magazine – featured “Fave Find"

  • Heavy.com - #2 on Top 10 Best Durable Dog Toys

  • Progressive Grocer Magazine – featured "New and Improved" 

  • Clean Business Investment Summit VII / Finalist

  • The Gourmet Retailer / Editor's Pick

  • FPFC Southern California Expo / Best In Show

  • Family Magazines, Family Choice / Best Pet Product 

  • TriTech & Union Bank Piranha Pool / 2nd Place

  • Fox News / Fox & Friends Gift Guide 

  • Men's Journal / Best Dog Gear

  • TriTech Big Idea Piranha Pool / 2nd Place

  • BlogPaws / Best Of Awards  

  • Wall Street Journal / Front Page

  • San Diego Daily Transcript / Front Page

  • ABC's "Good Morning America"

  • Global Pet Expo, Becker's Best / Best in Show

  • Woman's Day Magazine / Perfect Presents For Pets 

  • Dog Fancy Magazine / Editor's Choice Award

  • Go Pet Friendly / Best Pet Travel Gear

  • Xconomy / Rock Stars of Innovation

  • Life+Dog Magazine / "Best In Show" 

  • Tech Coast Angeles, 2nd Place Finalist "Best Pitch Content"

  • San Diego Venture Group Pitchfest, 3rd Place Finalist

  • Gamerchow.com / 1st Place

  • NBC's The Today Show

  • WIRED Magazine "Wired Product 2008"

  • General Mills Foods, Finalist, “Kids Healthy Snacks” 

  • PlanetBox360.com #1 " Top 10 Snacks " 

  • Pet Product News, Editor's Choice Award 

  • Everyday Edisons, Finalist, TV series on PBS 

  • Merchant Media, Finalist, “Idea Hunt”